Schema

Schema Markup Generator

Pick a schema type, fill in the fields that apply, and get formatted, validated JSON-LD with a ready-to-paste script tag. Everything runs locally — nothing you type is sent anywhere.

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1. Schema type & details

JSON-LD · local

Fields marked * are required.

2. JSON-LD output

Checked locally
Fill in the required fields (marked *) to generate JSON-LD.

Generating structured data does not guarantee rich results or indexing — search engines decide how to use it. This tool checks that the JSON is valid; it does not perform Google or other external validation.

About this tool

About Schema Markup Generator

Schema Markup Generator builds JSON-LD structured data for seven common schema.org types — Organization, LocalBusiness, WebSite, Product, Article, FAQPage and BreadcrumbList — from a simple form. It shows only the fields that apply to the type you pick and produces a formatted script tag you can paste into your page.

Hand-writing JSON-LD is error-prone: one missing comma or unescaped quote makes the whole block invalid. Generating it from a form, with required-field checks and automatic escaping, gives you clean markup every time, without sending your data anywhere.

How to use

Step by step

  1. Choose a schema type from the list.
  2. Fill in the fields — those marked * are required; fix any field highlighted in red.
  3. For FAQPage or BreadcrumbList, add, reorder or remove items as needed.
  4. Check the formatted JSON-LD preview and the status message.
  5. Copy the script tag, or download it as .html or the data as .json.
  6. Paste the script tag into the HTML of the page the data describes.
Key features

What it offers

  • Seven schema types with type-specific fields
  • Required-field and format checks with inline error messages
  • Automatic escaping of quotes, ampersands, Unicode and line breaks
  • JSON parsed back and verified before Copy and Download are enabled
  • Ready-to-paste <script type="application/ld+json"> output
  • Download as .json or as an .html snippet
Best practices

Tips for best results

  • Only mark up information that visitors can see on the same page.
  • Use one schema type per block and keep values (prices, dates, names) in sync with the page.
  • Use full https:// URLs for logos, images and profile links.
  • Test the published page with a search engine's own testing tool before relying on it.
  • Do not expect structured data alone to change rankings or guarantee rich results.
Benefits

Why people use it

Valid by construction

JSON is encoded by the browser and re-checked, so it is always syntactically valid.

Faster than hand-coding

Fill in a form instead of remembering property names and nesting.

Fewer mistakes

Inline validation catches missing fields and malformed URLs early.

Private

Everything is generated locally in your browser.

FAQ

Common questions

Organization, LocalBusiness, WebSite, Product, Article (including NewsArticle and BlogPosting), FAQPage and BreadcrumbList. Only the fields relevant to the selected type are shown.
No tool can guarantee that. Structured data makes a page eligible for some search features, but search engines decide whether to show rich results and whether to index the page at all.
The tool checks required fields and formats, builds the JSON with the browser's JSON encoder, and parses it back before enabling Copy and Download. It does not run Google's Rich Results Test or any other external validator.
Yes. Quotes, ampersands, Unicode and line breaks are escaped automatically, and “<” is written as \u003c inside the script tag so your text cannot break the surrounding HTML.
Paste it into the HTML of the page the data describes — usually inside the <head>, although search engines also read JSON-LD in the <body>.
Yes. Only describe information that visitors can actually see on the page, such as the same product price or the same FAQ questions and answers.
No. The markup is generated in your browser and nothing is sent to a server.
Private by design

This runs entirely in your browser

No file or text you enter here is uploaded. Encoding and decoding happen on your device using native browser APIs — close the tab and nothing remains on a server.

Install Toolisco Add it to your device for offline, one-tap access.